Executive Coaching Services

Coaching Built for Today's Leadership Challenges

Becoming an executive is a big accomplishment, that comes with big influence and even bigger potential pitfalls. Executive coaching is an essential tool to help navigate the highs and lows of leading an organization.

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What is Executive Coaching?

Executive coaching is a one-on-one partnership designed to support senior leaders as they navigate complex business challenges, organizational priorities, and strategic decision-making. It provides executives with a safe space to think critically, gain perspective, and examine how their leadership choices influence culture, performance, and results.

Frontline’s executive coaching focuses on aligning individual leadership growth with the broader goals of the organization. Each engagement is shaped around the executive’s role, business objectives, and the strategic outcomes the organization is working toward. Coaching conversations often center on leadership effectiveness, decision-making, stakeholder relationships, and navigating change at the organizational level.

Coaching engagements may include assessment tools such as 360° feedback or Hogan assessments, when appropriate, to provide additional insight and support informed development.

Frontline delivers executive coaching for organizations in West Michigan and across the country. Sessions are held in-person or virtually, allowing flexibility while supporting meaningful, ongoing development.

How it Works

Executive Coaching with Frontline Training Solutions occurs in five simple steps:

1. Identify the Coaching Focus

We begin with an intake meeting between Frontline and the referring leader or HR partner to understand the purpose of the coaching engagement. If aligned, we meet with the executive to discuss:

  • The purpose of coaching
  • The framework of discovery, insight, and action
  • Roles of the coach and coachee
  • Expectations, objectives, and success measures

This ensures coaching begins with shared clarity, expectations, and commitment from all parties.

2. Proposal of the Coaching Plan

When the executive agrees to move forward, we assemble a formal proposal that outlines:

  • Agreed-upon objectives and success measures
  • Potential coaching matches
  • Any assessments to be used, if applicable
  • Frequency and total number of sessions
  • The process for stakeholder updates
  • Pricing for the engagement

This proposal provides a complete picture of the coaching plan before sessions begin.

3. Coach Selection

Executives typically meet with multiple coach candidates to help select the best match. This step supports engagement and buy-in while ensuring the chosen coach fits the needs identified in Step 1. Coach recommendations are made based on experience, style, and alignment with the executive’s goals.

4. Execution of Coaching Plan

Coaching engagements usually span a few months up to a year. Sessions run 60 to 90 minutes and may be held in person or virtually. Assessments, if used, occur early in the process and may be revisited at the end.

Throughout the engagement:

  • Leaders receive reflections or assignments to support continued growth
  • Coaching follows a structured rhythm aligned with the executive’s goals
  • Stakeholder updates occur as outlined in the proposal, with confidentiality maintained and conversations focused on progress

The executive participates in these updates to reinforce shared accountability.

5. Completion and Final Feedback

At the end of the engagement, we meet with the executive and key stakeholders to review outcomes and discuss the impact of coaching. This conversation also includes guidance on how to sustain progress and continue building on what was achieved.

Benefits of Executive Coaching

There are multiple benefits when you choose to invest in Executive Coaching with Frontline Training Solutions, including:

Self-Reliant Problem Solving:

Individuals participating in coaching are guided to develop self-reliant problem-solving skills to take ownership, responsibility and accountability for performance, behaviors and outcomes.

Targeted Development:

Coaching is one of the most customized ways to develop. Through discussions with your coach, individuals will be able to target, and address, their most important development areas.

Improved Self-Awareness:

Coaching helps people understand themselves and how others see them. This can then turn into increased effectiveness and impact.

A Safe Space:

Coaching conversations help coachees discuss, and receive guidance on, topics that may be difficult with someone they work with on a daily basis.

Get Started with Frontline Training Solutions

If your executive leaders are ready to better understand how their influence impacts organizational culture and strategic business outcomes, let's talk about how Frontline can help.
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Executive Coaching for Your Industry

Manufacturing

Frontline Training Solutions is proud to have former manufacturing executives on our coaching team. We have the industry experience necessary to help manufacturing leaders face their unique set of challenges and development goals.

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Nonprofit

Our coaching team has worked with a wide variety of nonprofit organizations. We have the experience necessary to help nonprofit executives make critical decisions in the context of their business structure.

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Professional Services

Leading a professional services organization presents unique challenges that require unique perspectives. Our executive coaching team has the experience and tools needed to help you navigate these challenges and weather difficult environments with confidence.

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Retail & Hospitality

Businesses in the retail and hospitality industry thrive by connecting with customers and meeting their needs. Our coaches can help your executives overcome their top challenges and take their service, and the service of their organization to the next level.

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Frequently Asked Questions

How are potential Executive Coaching matches made?

Our potential Executive Coaching matches are made based on the information collected in the discussion around the goals of the coaching engagement. When making a recommended match, we consider the coach’s experience, style, and assessment toolkit to ensure the best partnership possible.

What assessments do you use for Executive Coaching?
How do you measure the success of an Executive Coaching engagement?
Do you offer virtual coaching?
How long does coaching last?
Are sessions confidential?
Can you coach leaders outside of Michigan?

Get Started with Frontline Training Solutions

Are you ready to get the Executive Coaching support you or someone on your team needs? Contact us today to get started.

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Why Frontline Training Solutions?

Originally developed as the training division of Express Employment Professionals, Frontline Training Solutions is proud to have coaching experts with in-depth experience providing effective Executive Coaching services. Our coaches treat every client with care and intentionality. By choosing Frontline Training Solutions, you’ll be working with a coach who has the knowledge, experience, skills, and care to make a difference for your employees and your business.

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