A FREE WEBINAR ON THE ESSENTIAL TRAITS TO INCREASE YOUR EMPLOYER BRAND AND RETAIN YOUR TALENT.
Staying Employers of Choice
Join us for this insightful webinar as we continue the conversation around being an Employer of Choice and explore strategies to integrate this into your employer brand. We dive deep into the essential traits that define an Employer of Choice and illustrate how these traits are intrinsically linked to effective attraction and retention practices.
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What You'll Learn
Join us for this insightful webinar as we continue the conversation around being an Employer of Choice and explore strategies to integrate this into your employer brand. We dive deep into the essential traits that define an Employer of Choice and illustrate how these traits are intrinsically linked to effective attraction and retention practices.
Throughout the webinar, attendees will learn to leverage a prioritization assessment to gauge their current state and identify areas for improvement. A special focus will be placed on the art of storytelling, specifically, how to craft and share a narrative that resonates with both current and prospective employees. Moreover, this free webinar will emphasize the importance of including the Voice of the Customer – in this case, the employee. By incorporating employee feedback and experiences, organizations can create a more authentic and engaging employer brand.
Key Takeaways:
- Strategies to attract and retain top talent
- Insights into the essential traits of an Employer of Choice
- How to use a prioritization assessment for organizational improvement
- Techniques for crafting a compelling organizational narrative
- Importance of incorporating employee feedback for an authentic employer brand
Don’t miss this opportunity to transform your approach to becoming and staying an Employer of Choice.
This webinar qualifies for 1 HRCI/SHRM & HRPA-CPD recertification credit and will be broadcast live from the Frontline studio in Grand Rapids, Michigan.

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Take your development to the next level with this free webinar.
Speakers
Nathan Leaman — President of Frontline
Nathan Leaman brings over 20 years of leadership and HR experience spanning both nonprofit and corporate sectors. He holds a Bachelor’s from Moody Bible Institute, a Master’s from Liberty University, and a coaching certification from Northwestern University. He began his career in full-time church ministry, then transitioned into HR at Kohler Co., eventually serving as Director of Leadership Development, responsible for senior HR development and succession planning efforts. He later held executive HR roles at Grande Cheese Company, overseeing Organizational Development, Compensation, Benefits Management, and HRIS. Nathan is also certified in multiple personality and 360° feedback assessments, and is known for his straightforward coaching style, genuine interest in others’ growth, and ability to engage effectively at all levels.
Nic Dampier – Creative Director
Nic Dampier is the Creative Director at Frontline Training Solutions as well as the Grand Rapids, Michigan locations of Express Employment Professionals and Specialized Recruiting Group. With his degree in Strategic Communication Management, and over a decade in creative leadership, Nic developed the C.R.I.C.K.E.T. framework for effective brand messaging and excels in storytelling and brand identity. A U.S. Navy veteran and former Creative Arts Pastor, he has a rich background in cross-cultural communication and large-scale production. Nic is also an accomplished filmmaker, recognized at the 2021 ArtPrize International Art Competition for his impactful storytelling.
Check out our podcast, Behind the Frontline!
Episode 36
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